MEDIA OWNER
MEDIA IDEA – LAUNCH
Shortlist: the7stars
the7stars returned from the pandemic with renewed energy and sense of purpose. We’ve doubled down on what’s always driven us as an independent: Freedom. Our Freedom Philosophy means freeing people to be themselves, work in unrestricted ways, and take a different approach to best serve our clients. The results have been immediate. We...
MEDIA IDEA – UNDER £250K
Giving Para Football Premier Treatment
Reach Solutions & Essence
Client: BT
BT are lead partner of the England, Wales, Scotland & Northern Ireland Football Associations. Over 14 million people are living with a disability in the UK, with pathways and options to play football from grassroots to elite level. But the para & disability game receives very little exposure, meaning remarkable people and players acros...
Heart Toddler Trax with Organix by Global / VCCP / The Fourth Angel / Organix
Global
Client: Organix
Did you know a toddler’s palate is different to an adults’? Put simply, a child’s tastes are literally different to those of a grown up. Organix use the same ingredients in their food as adults’ food but adapt it to the tastes of toddlers. Could this approach be applied to Music to bring to life Organix brand positioning of ‘nobody u...
Magic Eurosong - Eurovision Song Contest: Tje Story of Fire Saga
Bauer Media
Client: Netflix
Events were cancelled left, right and centre during 2020. One of the world’s most popular was the one of the first to go. On March 18th Eurovision 2020 was officially cancelled. A devastating loss of positivity so needed at this time. For Netflix and Wavemaker UK, an existing, approved media plan for Eurovision themed film release was ...
Play Day: How LADbible Group marked the biggest moment of the decade in gaming with a nationwide day off
LADbible Group
Client: PlayStation
PlayStation and Mediacom partnered with LADbible Group, one of the world’s biggest publishers and the number one authoritative voice in social, to mark the stand-out moment of the decade in gaming: the launch of the PS5. The brief was to create an iconic social media moment that achieved PlayStation’s objectives of winning at both g...
Take 10 To Play: Immediate Media, LEGO DUPLO & Initiative
Immediate Media Co.
Client: LEGO Duplo
Immediate’s Take 10 To Play campaign aimed to inspire parents to dedicate at least 10 minutes of their day to playtime – something that became increasingly important in lockdown. By sharing inspirational ideas and the relatable experiences of real-life families, we gave parents the tools they needed to initiate playtime with their litt...
MEDIA IDEA – £250K - £1M
News UK & Range Rover
News UK
Client: Range Rover
We used Range Rover’s 50th anniversary as an opportunity to show that the brand is about more than its heritage – it is designed for the future. We showed how Range Rover has led the way in luxury and groundbreaking innovation, and continues to stand side by side with the leaders, rarefied revolutionaries and market disruptors of ...
Supporting a grieving nation
Reach & Carat
Client: Co-op Funeralcare
Reach, Carat & Co-op Funeralcare embarked on their first “In Loving Memory” campaign in March 2020, helping communities navigate the death of a loved one in the height of a global pandemic. The campaign saw huge success, not only driving market share but importantly giving a heartfelt platform for many families to pay tribute to their ...
MEDIA IDEA – OVER £1M
Finalist: Feeding Britain
Mail Metro Media
Client: Tesco and Mediacom
A partnership between Mail Metro Media, Tesco and Mediacom, Feeding Britain started life as an environmental impact-focused campaign, before the pandemic descended and the team changed tack to take a cross-platform behind-the-scenes look at the people who make up one of the nation’s biggest supermarkets. What they found, and shared wit...
How KFC (temporarily) paused the world’s most inappropriate end line
ITV, C4, Sky, Finecast, JC Decaux, Clear Channel, Global, Ocean Outdoor, Metro, Evening Standard, News UK, Associated, The Telegraph, Reach Solutions, LadBible, MailMetro, Teads, Captify, Facebook, Twitter, TikTok, YouTube.
Client: KFC & Mindshare UK
Finger Lickin’ Good’ is one of the world’s best-known and most memorable endlines. But in Covid-hit 2020, it was also perhaps the world’s most inappropriate one – temporarily at least. Rather than hide from this unfortunate fact, KFC – being KFC – boldly decided to face it head-on with a campaign announcing the standing-down of the fam...
ITV and Virgin Media bring on the V Festival
ITV
Client: Virgin Media
Here’s how ITV helped Virgin Media ‘stay connected’ by bringing over 10 hours of the V Festival experience to people’s homes (minus the toilets), entertaining a ‘crowd’ of 1.3m and growing brand loyalty amongst existing customers by a third.
ITV Eat Them To Defeat Them
ITV Media, adam&eveDDB, Channel 4, Essence, Sky UK
Client: Veg Power
Today 1 in 3 UK children are overweight when they leave primary school. Declaring this a national emergency, the government challenged the creative industry, the public sector and schools to take action. ITV and Veg Power teamed up to tackle this head-on in our 2019 Eat Them to Defeat Them campaign; but this was a huge issue we had ...
AGENCY
MEDIA IDEA – LAUNCH
Appreciate Your Locals
MediaCom
Client: The Coca-Cola Company
When Covid hit, Coca-Cola halted their advertising spend for the longest period in their history. With ads pulled for 120 days, they were at huge risk of losing market share. As the virus surged, we saw a groundswell of support for local businesses. So, when Coke came back to market, we recommended that they demonstrate true...
Channel 4 It's a Sin
OMD UK
Client: Channel 4
Best broadcaster in the country? Yes. A-list director? Absolutely. Award-winning advocate and lead performer? You bet. Yes! Beautifully crafted, compelling storytelling? Tick, tick, tick. A marketing dream, right? But Channel 4’s It’s a Sin is a story about five friends growing up in the shadow of AIDS. We’ve come a long way since the ...
My Viv
MediaCom
Client: Ann Summers
For many women at different stages in life, sexual confidence doesn’t come naturally, and it’s a topic that is taboo. To make sexual confidence the preserve of the many, Ann Summers launched My ViV - a line of sexual products with equality at its core – and a campaign that challenged the “one size fits all” rhetoric that e...
MEDIA IDEA – UNDER £250K
"Launch Berocca Boost"
MediaCom with Global, Say It Now, MullenLowe, AMillionAds
Client: Berocca
Never have we been more aware of our personal health than during the coronavirus pandemic. Our wellbeing was unshakably front of mind and for Berocca – a vitamin boost for the immune system – this was a huge opportunity to grow. But as high street footfall plummeted, Berocca faced a problem – their product wasn’t in people’...
Be Right Back World
Craft Media London, G-Force by Goodstuff, Wax On
Client: Body Shop
In a world which whispers to girls that they are not good enough we wanted to create an ultimate clap-back - giving girls the opportunity to defy negativity and take some time out for self love. On a small budget we got just shy of 6million Gen Z girls to take a stance and recruit into the activist mindset of The BodyShop, taking time ...
Big Flipz Game Dropz
MG OMD
Client: Pladis
Flipz was at risk of being delisted from retailers due its poor commercial performance and losing younger shoppers. To reverse this, we had to bring under 35’s back into the brand. Our work uncovered a killer insight that united this audience within Gaming. Gaming and snacking happened synonymously from 9-10pm daily with gamers snacki...
Google x Time Out Black Pound Day
OMD UK
Client: Google
Small businesses are the lifeblood of local communities; from bridal shops to cafes, they get us wed, fed, and everything in between. COVID-19 hit those small businesses hard – and some of the most disproportionately affected were Britain’s Black-owned businesses. Google – a business reliant on a thriving small business community – wa...
MEDIA IDEA – £250K - £1M
Lockdown Lines
MediaCom
2020 aged us all, but for No7’s core audience (women aged 45+) who were juggling careers, children and now the pandemic on top, there was less time than ever for self care. Zoom became a mirror that not only changed the way we communicate, but also altered the way we see ourselves, and to add to their stress, our audience we...
Sunday Night Switch Off
Goodstuff and Channel 4
Client: eve sleep
Sunday is statistically our worst day of the week for getting a good night’s sleep, and, unfortunately, media is part of the problem; blue light from screens interrupt the body’s release of the sleep hormone melatonin, so screen time at night can trick the brain into staying awake. To stand out by standing for sleep wellness, we par...
Turning swearing, racism and death threats into mutal respect
Wavemaker UK
Agency: Nationwide Building Society
Client: Nationwide Building Society
Wavemaker and Nationwide Building Society took a big risk in 2020. While the nation was getting to grips with living under the shadow of COVID-19, we took a public stand against a disturbing trend of abusive behaviour towards customer-facing staff. Spitting, racism, even death threats - we saw it happen in Nationwide’s own branches and...
Unseen Kingdoms
ePerformance
Client: The Body Shop
Christmas is the most competitive time in retail. Brands need to be authentic, and act with purpose to stand out to today’s youthful shoppers. The Body Shop is the ultimate brand with purpose and supports a charity partner each Christmas. 2020 was no different as the brand pledged to donate money to support women affected by homeles...
VW ID.3 - Eating Pollution
PHD
Client: Volkswagen UK
Creating stand out in a sea of ‘same’ with a media plan that was as clean as the car.
MEDIA IDEA – OVER £1M
Dentsu draws the line against malaria to help end it for good
iProspect, dentsu International
Client: Malaria No More UK
Malaria is a deadly disease that is stealing our future, killing a child every 2 minutes. Still, there’s hope – this could be the last generation to ever see malaria. For this to happen, we had to pressure world leaders to make real change. To do this, agency Dentsu in partnership with non-profit org Malaria No More created a bol...
McDonald’s Family Fun Hub
OMD UK
Client: McDonald’s
As April 2020 began, McDonald’s faced considerable uncertainty. The UK’s biggest restaurant chain launched its McDelivery service in 2019, but – lockdown declared – delivery became the business; McDonald’s, its experience perfected over decades, was suddenly at the mercy of third-party apps. And whilst those apps were getting people th...
The Launch of PS5
MediaCom with TFL, Diva Agency and Red Consultancy
Client: PlayStation
For the launch of PlayStation 5, we needed something spectacular. An idea that created genuine cultural cut-through, despite all the noise around COVID and Brexit. By turning the iconic London Underground signs at Oxford Circus into the famous PlayStation shapes, we achieved just that. 9 million organic impressions for the i...
V Festival
MG OMD
Client: Virgin Media
A festival in a summer when festivals were banned. Virgin Media answered the call of consumers longing for entertainment and a sense of normality by reviving the legendary V-Fest. A real-life, tangible example of their purpose; connecting people to the people and things that they love.
INNOVATION & CREATIVE EXCELLENCE
BEST USE OF CONTENT – UNDER £250K
Changing perceptions of Barbie? It's Doll's Play...
UM
Client: Mattel/Barbie
Did you know that playing with Barbie dolls can help children build social skills and empathy? * Barbie and neuroscientists from Cardiff University published research that proved - for the first time - the scientific benefits of doll play in helping kids develop their social skills. Empathy is important in helping people understan...
Data-Led Content Wins at the Speed of NHS Emergency Services
Performics at Starcom
Client: Domino’s
A single blog post became one of Domino’s UK most successful campaigns of all time, delivering an unbelievably high ROI on a budget of just £378!
Heart Toddler Trax with Organix
Global
Client: Organix
Did you know a toddler’s palate is different to an adults’? Put simply, a child’s tastes are literally different to those of a grown up. Organix use the same ingredients in their food as adults’ food but adapt it to the tastes of toddlers. Could this approach be applied to Music to bring to life Organix brand positioning of ‘nobody u...
£9k for ZOOM: What’s the value of university in a pandemic?
Zenith
Client: NatWest
NatWest helped 15,000 students make a more informed decision on their future and in turn, welcomed 6,000 new student accounts in a market that declined -8% YOY.
BEST USE OF CONTENT – OVER £250K
By Your Side
MediaCom, Mail Online, ITN
Client: Lloyds Banking Group
The nation was in the most financially precarious time in living memory and over 40% of people did not have enough savings to support themselves for a month without income. For 256-year-old British bank Lloyds, the promise of being ‘By Your Side’ seemed unfulfillable with their 808 branches closed and trust down 5% as a resul...
Home Office Police Recruitment & Channel 4 - Untold: The Police
4Sales & MGOMD
Client: Home Office
The Home Office came to Channel 4 with a brief to shift the public's perceptions of policing, as part of its Make Your Difference campaign – a call to recruit 20,000 additional police officers over three years and seize the opportunity to make the police more representative of the communities they serve. Channel 4 is committed to di...
Mars & "The Girl Who Built A Rocket"
The Kite Factory
Client: WaterAid
Despite being the fourth biggest island in the world, almost half of Madagascans have no clean water. WaterAid’s communication objective was to tell the story of the yet-to-be-realised potential of the community in Madagascar, and the barriers blocking it, in a way that would drive increased consideration. Our content-led media ...
McDonald's Reassurance
OMD UK
Client: McDonald’s
For the first time in 46-years, McDonald’s turned off the Golden Arches in March 2020. For eight weeks not a burger was cooked, a fry fried or a penny of revenue taken. The absence of in-restaurant dining put an end to 54 successive quarters of growth, so instead we focused on making market share gains.
LONG-TERM MEDIA STRATEGY
Fighting the Fatbergs one nudge at a time
Hearts & Science
Client: Thames Water
Fatbergs pose a real, long-term challenge for Thames Water. Incorrect waste disposal, where toilets and sinks were used in place of bins and skips, caused 75,000 blockages in 2018 and was an £18m headache for the business. Over the past 2 years, Thames Water have been working to bring about behaviour change in their customer base, b...
Truth Project, No One Left Behind
MG OMD
Client: HM Government
For many, child sexual abuse is a subject that can be difficult to talk about, particularly for victims and survivors who have been badly let down by institutions and organisations in the past. For two years, we applied constant learnings that enabled our campaign to adapt to the unexpected. We adopted a strategy that prioritised in...
Finalist: VISA ‘Where You Shop Matters’
Starcom, Saatchi & Saatchi, Digitas
Client: Visa
A long-term campaign that celebrates independent merchants and high streets nationwide. Because helping communities to thrive has helped us drive brand affinity.
MEDIA INNOVATION
"Launch Berocca Boost"
MediaCom with Global, Say It Now, MullenLowe, AMillionAds
Client: Berocca
Never have we been more aware of our personal health than during the coronavirus pandemic. Our wellbeing was unshakably front of mind and for Berocca – a vitamin boost for the immune system – this was a huge opportunity to grow. But as high street footfall plummeted, Berocca faced a problem – their product wasn’t in people’...
BRANDM4TCH:The First Cookieless Data Matching Broadcaster Product
4Sales
Client: Multiple brands
What happens when advertisers stop playing ‘Guess Who’ and start targeting known customers in a broadcaster environment? Cue BRANDM4TCH: The First Cookieless Data Matching Broadcaster Product
GUARANTEED SALES, OR PAY NOTHING. THAT’S INNOVATION
Zenith
Client: Edrington, Laphroaig
With APEX Accelerate, clients only pay if a campaign delivers agreed business outcomes. So as the rest of the alcohol category focused on cutting costs, Laphroaig grew sales by +108%.
Web Attribution: Attributing the true picture of TV Advertising
Sky Media
With ecommerce growing faster than ever and well established second screening behaviour, everyone believes TV can drive web traffic, but we wanted to prove it. With our partner TV Squared, we built a deterministic solution that combines a brand’s web traffic with Sky’s viewing data on any viewing platform to examine the interaction ...
MEDIA CREATIVITY
Addressing the 'No Fixed Address' Problem
PHD
Client: HSBC UK
"Using creative media to grab attention and raise awareness of a consequence of homelessness that most people aren’t aware of."
British Heart Foundation: The ad no-one expected to make
ITV and PHD
Client: British Heart Foundation
Here’s how a routine catch-up meeting between ITV and PHD swiftly became a 3-day race against time to produce an ad that would inspire 58,000 new potential life savers and help grow one-off donations by 17.4%.
Google x Time Out Black Pound Day
OMD UK
Client: Goolge
Small businesses are the lifeblood of local communities; from bridal shops to cafes, they get us wed, fed, and everything in between. COVID-19 hit those small businesses hard – and some of the most disproportionately affected were Britain’s Black-owned businesses. Google – a business reliant on a thriving small business community – wa...
Tesco & I'm A Celebrity: Banishing The Naughty List!
ITV
Client: Tesco
When Tesco asked Santa to cancel his naughty list, ITV helped take the good news to the nation. Here’s how a series of unprecedented contextually reactive ads – featuring celebrity confessions from a castle dungeon – helped grow Christmas sales by 8.1%.
BEST USE OF AUDIO
Actionable Audio Ads with Berocca
Global, the media & entertainment group with Sayitnow, Mediacom and A million Ads
Client: Berocca
There are many ways to measure the effectiveness of an audio campaign, but we set out to create a new one; an instant interaction with a brand straight from an audio ad stream. A way to have a conversation with a brand without picking up the phone or changing devices, a seamless transition from stream to a commercial environment. ...
Covid-19 Tiering
MG OMD
Client: HM Government
During an already turbulent and confusing period of Government communications, we were challenged with communicating the Governments shifting ‘tiered’ restrictions that were unique to the different sub regions of the UK. We needed the local authority and trust of regional radio, but with the same agility and targeting as social media. ...
KP: HOW TO STAY NUTS ABOUT CHRISTMAS DESPITE BEING IN ‘TIERS’
Starcom
Client: KP Nuts
Christmas may have eventually been cancelled for more than half the country, but by finding the right balance between festive cheer and empathy, Starcom and Bauer Media created the most agile of ‘festive’ campaigns for KP Nuts. It reflected the national mood, drove massive consideration and smashed our sales target over the crucial per...
Launching the Samsung Galaxy S21: 21 Moments to be Happy
Starcom
Client: Samsung
How do you get people to be excited about the 12th generation of a phone and remember that it is called S21 - especially when people are locked down at home? We gave people daily moments of happiness with their favourite radio stations to make the number 21 memorable, relevant and desirable.
COLLABORATION
SMALL COLLABORATION – UNDER £250K
"Launch Berocca Boost"
MediaCom with Global, Say It Now, MullenLowe, AMillionAds
Client: Berocca
Never have we been more aware of our personal health than during the coronavirus pandemic. Our wellbeing was unshakably front of mind and for Berocca – a vitamin boost for the immune system – this was a huge opportunity to grow. But as high street footfall plummeted, Berocca faced a problem – their product wasn’t in people’...
Always Forward
the7stars, Book of Man
Client: H&M
With young men facing a crisis of confidence wand growing unemployment, we collaborated with H&M and Book of Man to give men confidence in their job hunt – inside and out.
I May Destroy You
The Face and galdem
Client: BBC
All public services must meet the needs of the community they serve – the BBC is no exception to this. But with youth leaving the BBC in droves, the value the organisation offers this underserved group was being called into question. The BBC must reflect the societal issues for all groups, and remain relevant to what matters to them...
Wolf Blass Wednesdays
MediaCom, Deliveroo
Client: Treasury Wine Estates, Wolf Blass
At a time where traditional routes to consumers were disrupted, wine brand Wolf Blass was in peril. Dining out with a glass of wine was no more and sampling opportunities had shut down. Wolf Blass needed to go direct to consumer – but this isn’t so simple for a small business. So, we suggested a partnership that allowed ...
LARGE COLLABORATION – OVER £250K
Britain's Best Neighbours
MediaCom, Reach, Global, NCA, Grayling
Client: Lloyds Banking Group, Halifax
In 2020 our worlds shrank. People who used to leave home every day were now locked down. With branches shut and high streets empty, Halifax’s brand presence was under threat. Lockdown created an opportunity for Halifax to drive positivity around the neighbourhoods we were stuck in, and our love/hate relationships with them....
Candy Crush All Stars Tournament
Talon, Global, King
Client: Activision King
In a world before COVID, when commuting to work was a thing, our trains and buses were invaded by legions of mobile carrying Candy Crushers. You only had to glance down a carriage to see the flashing screens reflecting confectionery colours in the faces of their many owners, as players whiled away the minutes of their journey crushing ...
NHS BT Plasma Donation
MG OMD, NHSBT, Sky and BT
Client: NHS Blood and Transplant
Convalescent Plasma was something barely anyone had heard about prior to COVID-19, so urgently recruiting donors required a solution that would immediately resonate with our target audience and spur them into immediate action. We partnered with Sky Sports and BT Sport to develop the ultimate half-time team talk that resulted in a 172% ...
Pick For Britain' with Waitrose & Partners
ITV, MG OMD, Waitrose, NFU, DEFRA, Wonderhood Studios and adam&eveDDB
Client: Waitrose & Partners
Crisis is the Mother of collaboration. For the first time in history, Waitrose, the NFU, DEFRA, Wonderhood Studios, adam&eveDDB, MG OMD and ITV came together to feed Britain and avert a national disaster.
RESEARCH
BEST USE OF DATA FOR AUDIENCE BUYING
Joyful Focus
Initiative
Client: LEGO
The LEGO Group is one of the most beloved brands in the world, however it’s soaring success amongst children has alienated many adults who think the brand “wasn’t for them”. So when we saw sales rise amongst adults, we had to find out why. After conducting a comprehensive quant & qual research study, we created Joyful Focus, a campaign...
PIBs vs. BPDs (Bottles Per Day): Delivering outcomes-driven TV at scale
Hearts & Science
Client: Yakult
Yakult and Hearts faced a major challenge in 2021: grow penetration and sales in a declining category. Using Sky set top box viewership data and Dunhumby Tesco clubcard data, we supercharged our TV buying approach for Yakult, analysing the effect on sales of each individual spot that aired. Optimisations across dayparts, genres, reg...
Reaching Starbucks customers in lockdown with anonymised mobile data
MiQ and Havas Media Group London
Client: Starbucks
In September 2020, Starbucks set a commercial aim to return to pre-covid sales by March 2021. Pumpkin Spice Latte season was fast approaching, and the business chose this seasonal moment to achieve short-term commercial success to kick-start the longer term objective. With the UK entering a second lockdown, in-store and out-of-home ...
Samsung: Managing Customer data to build a brand
Starcom & Digitas
Client: Samsung
For too long CRM and online advertising have been siloed and treated completely independently. By breaking those barriers, we were able to build a real dialogue with our hardest to engage audiences and get them excited about Samsung phones again.
ECONOMETRICS
Listening to Lego with Global and On Device Research
Global, the media & entertainment group and On Device Research
In 2021 Global ran Lego’s first audio campaign; a digital audio and podcast partnership to position Lego adult sets as way of bringing ‘Joyful Focus’ during the lockdown at the start of the year. Lego had never used audio before which meant Global had just one opportunity to show them audio could work for such a visual product. This...
TRADE BODY RESEARCH
RESEARCH INSIGHT
From Psychology to Psychographics
Goodstuff
Client: GambleAware
Experiencing harm from gambling is a large, growing problem in the UK, and not just for gamblers themselves. As many as 7% of adults, or 3.6 million people, report having been negatively affected by someone else’s gambling problem. By using psychographic and app download/usage data to target those most at risk, we were able to translat...
How to increase your Social Intelligence
Wavemaker UK
Social Intelligence is an industry-leading research study spanning four years of data across Facebook, Instagram, Twitter and Snapchat. It analyses over £175 million investment and 55 billion impressions. The study has given radical impetus to our buying, provoking clients to think differently about which platforms they trial for vari...
Finalist: Inspiration Nation: Stop Interrupting, Start Inspiring
Client: Pinterest
Pinterest has data that proves what the world already suspects: the last year changed us all. People have become more conscious of where and how they spend their time. Their behaviour shifts reflect that. Whether it was planning Christmas as early as April to looking for more sustainable ways to live their lives. At the same time, the ...
Lighting up the Darkest Hours
Goodstuff
Client: Samaritans
Night-time may be the loneliest time of day, but for men at-risk with their mental health, it can be the deadliest, as sleep disturbances are associated with a threefold increase in accomplished suicides and suicides are four times more likely to occur at night. Despite these harrowing facts, male call volumes to Samaritans historic...
PEOPLE, AGENCIES & TEAMS
MEDIA LEADER OF THE YEAR
Dominic Carter, Group Chief Commercial Officer
News UK
Dominic Carter is responsible for all of News UK’s Commercial activities, leading a team of more than 300 staff encompassing sales, production, content, events, strategy, retail and insight. He is also responsible for a range of sub-brands including influencer agency The Fifth, photography agency Studio PI, digital newsbrand adv...
Julian Lloyd-Evans, Chief Revenue Officer
Dennis Group
Julian has dedicated over a quarter of a century to Dennis Publishing and the Media Industry which he loves. Julian has been Chief Revenue Officer at Dennis for 16 years. In that time, under Julian’s stewardship, Dennis has become one of the fastest growing, most profitable international media companies with a reputation for client ser...
Kate Rowlinson, CEO, UK
MediaCom UK
Kate Rowlinson: steering MediaCom through the pandemic by supercharging MediaCom’s mantra, “People First, Better Results”, with brilliant business results to prove it. Kate has excelled in her role as CEO of the UK’s largest agency over the past year. Under her leadership MediaCom has thrived despite a challenging backdrop for the ...
Nadine Young, CEO
Starcom
From joining Starcom as Managing Director in August 2019, to being promoted to CEO only a year later, the agency has gone from strength to strength under Nadine’s leadership. During this time, Starcom has secured a series of big-brand new business wins, client satisfaction scores have skyrocketed to among the highest in the industry, a...
Natalie Cummins, CEO
Zenith
Natalie started at Zenith as a graduate in 1998 and worked her way up to CEO. During her time at Zenith she has had three children, John, Albert and Agatha. As many people know, Natalie was married to Karl Guard, who also worked at Zenith. Karl died from suicide in 2016 whilst Natalie was Managing Director and she returned to her ro...
Serhat Ekinci, Managing Director
Unite, Omnicom Media Group
As Managing Director at Unite, Serhat Ekinci’s mission has been to prove the value of diversity and inclusion by tangible outcomes. He created a first-of-its-kind diversity-driven agency within a network and an approach of moving clients from unconscious exclusion to conscious inclusion with cultural lenses to better represent consumer...
RISING STAR – AGENCY
George Goldberg, Advanced Insight Manager & Data Engineer
Hearts & Science
With my background in Chemistry, love of technology, photography and fascination with human behaviour; I saw Hearts & Science – a data-driven media agency – as a great fit. Sector agnostic, I work in the Data & Insight team, using traditional research (campaign uplift/audience segmentations/social analysis) and modern analytics to help...
Jessica Taylor, Data Strategy Associate Director
Essence
You might be surprised to learn that Jess didn’t take the ‘traditional’ route into Data Strategy. Instead of studying a STEM degree, she went to performing arts college and was a dancer before realising media was even a career option. After completing the Maxus rotation scheme, she joined the Technology, Effectiveness and Data team, ...
Ronil Rawal, Associate Planning Director
OMD UK
My parents wanted me to become a doctor. If not a lawyer or a pharmacist, all great career paths for an Indian boy to take. You can imagine the confusion on their faces when I told them I was committed to pursuing a career in media. A look that will stay with me.
Zeynep Arat, Strategy Director
Essence
Zeynep’s career began with WPP’s prestigious grad scheme: the Fellowship. Starting at Kantar, studying future trend analysis, she then learned planning fundamentals at Ogilvy NYC, and finally found her calling in communications planning at Essence. She is now the strategic lead on major clients such as Google - Consumer Apps, Airbnb, P...
RISING STAR – MEDIA OWNER
Jenny Shevlin, Planning Director
Reach Solutions
In my 5 years since joining Reach I’ve been promoted from Planner to Senior Planner and now Planning Director. It’s been quite the journey as I’ve developed my planning skills, forged key relationships and stepped into a management role - all whilst being an expert in the audiences of an ever-expanding portfolio of over 200 media brand...
Meredith Nissen, Account Director, UK
Spotify Advertising
Meredith began her career in media at Digitas NY, gaining invaluable cross-channel planning experience servicing the largest account at the agency, American Express. With a reputation for success and high-level customer service, Meredith was approached by Spotify and pursued a role on the senior planning team. This culminated in Meredi...
Siobhan McDade, Brand Development Director
Jungle Creations
As Jungle Creations’ Brand Development Director Siobhan oversees the daily output across the company’s six media brands, which have 121 million followers combined across social platforms, and leads the brand positioning, devising strategies to build new audiences, grow new markets, maximise brand revenue and extend the media brands bey...
MEDIA BRAND OF THE YEAR
News UK / Wireless
One year ago, Wireless launched Times Radio. A brand new live speech station broadcast from studios within the same building as The Times & The Sunday Times. The station would take the brand values and credibility of the papers and broadcast nationwide to target a gap in the market that we had identified through bespoke consumer resear...
SALES TEAM OF THE YEAR
Blis
2020 was the year of innovation for Blis’ sales team. Off the back of a record 2019 and an impressive Q1 (+46%) they were on track to deliver another strong year. But then, COVID-19 struck and the need to innovate would be exponentially fast-tracked. With a steep revenue decline in Q2 the team went into survival mode in order to make i...
Reach Solutions
The last 12 months for most businesses have been challenging, to say the least. Whilst weathering the storm, Reach has gone from strength to strength, pivoting to become a truly digital-first media business, accelerating the Customer Value Strategy, growing our online audience, innovating with new product launches and as result of this...
Sky Media
In the most difficult year of our generation, Sky’s ethos of believing in better mattered more than ever. We responded to the crisis with pragmatism and compassion, with collaboration, support and flexibility for our people and our partners. We believed that if we pulled together – we would get through it together. But believing in ...
Spotify
Over the last few years, broadcasters have been fighting more aggressively than ever before for every advertising penny. The competition played out in an industry increasingly marked by the dominance of behemoth digital platforms, the news that agency after agency were remodelling their approach to audio and demands by advertisers for ...
Twitter UK
This remote sales team have been on a journey this year, each of them working hard and sharing their own experience from their homes and gardens. Read about what this has meant for our customers and how the team has been brought together on Twitter's desert island.
MEDIA AGENCY OF THE YEAR
Initiative
At Initiative, we set out to grow our people and grow businesses in a bid to reframe how we build both the careers and the contribution of people in agencies. We had two winners for 30 under 30; won the most UK-only business in the last 12 months; had the highest customer satisfaction score in the UK; had the highest ratio of shortli...
OMD UK
On paper, the events of the past 15 months read like a blockbuster movie script; a global pandemic transforming the fundamentals of everyday life; a technological revolution in how we spend and socialise; and raging culture wars with race at the heart. But this was no movie script, it was real life, presenting media agencies with a who...
PHD
Starcom
A new star has risen in the land of media’ announced Campaign, as Starcom hit the top of the new business charts in June: a phrase that sums up what an incredible year it has been for the agency. In the past 12 months, as well as topping the new business chart, we’ve driven double digit organic growth, our client satisfaction scores ...
Zenith
Last year we were AOTY. This year, we have continued to win new business and retain 2 out of 3 clients up for review. We have grown revenue and achieved either ‘most’ or ‘second most’ awarded at all the major ceremonies for our client work. In April, we had our highest ever TRR score. Finally, in January, we received a 9 in Campaign Sc...
GRAND PRIX
Grand Prix
