DAVINA BARKER

Davina Barker is Digital Cinema Media's (DCM) Sales Director, overseeing the company's agency sales team to generate new and incremental revenues, as well as developing DCM's relationships with media agencies across the UK. Her primary mission is to drive sustainable long-term growth and prove cinema's unique value as part of an advertiser's multi-media schedule and deliver DCM's plans to align cinema with other AV media channels.